Uber

Infinite Studios created a virtual reality experience & series of 360 videos in the highly congested city of San Francisco for Uber’s latest offering: UberPOOL. The project demonstrates the service’s effectiveness in providing the crucial first and last mile service in a densely populated urban area.

UberPOOL was launched as a 21st century twist on carpooling, seeking to take unnecessary vehicles off the roads by connecting commuters with shared public transport options  more efficiently.

UberPOOL’s influence on the transit network is showcased by journeying across San Francisco’s iconic locations to show a 360° view of life as a driver in Uber’s network.